The evolution of the digital ecosystem has meant that audio, long considered a secondary medium, has thrust itself to the fore as a fast growing market. Consumption and ad spend data in all advanced markets underline its emergence both as a highly engaging medium, especially for 'hard to reach' audiences, and as an innovative advertising vehicle, delivering results for a growing variety of brands. This new conference aims to explore the potential audio holds for marketers, through a series of talks by international experts and panel discussions with senior executives from the local market.