«Digital Transformation: Take it or …leave!»

16:00-16:30

Registrations – Welcome coffee

16:30-16:35

Opening remarks

Nerina Komioti, Director General, Hellenic Advertisers Association 

16:35-16:50

Opening speech 

Gregory Antoniadis, Chairman of BoD, Hellenic Advertisers Association 

16:50-17:10

«Perform or Perish: Four digital-fueled consumer trends for 2017 and beyond!»    

David Mattin, Global Head of Trends and Insights, TrendWatching

17:10-17:40

«Digital Transformation - A journey with some pitfalls»

Stephan Loerke, CEO, WFA

17:40-18:00

«Raising the bar in brand building»
Taide Guajardo, Marketing Director, P&G Europe

18:00-18:10

Panel Q&A

Moderator      

Constantine Kamaras, Chairman of BoD, IAB Europe

Speakers       

Taide Guajardo, Marketing Director, P&G Europe

David Mattin, Global Head of Trends and Insights, TrendWatching

Stephan Loerke, CEO, World Federation of Advertisers

18:10-18:40

Coffee break

18:40-18:50

«Seize the Click»

Sophy Protonotariou, Founder, Truberries 

18:50-19:00

«Key Steps to Digital Transformation»

Konstantinos Theotokas, CEO, ATCOM 

19:00-19:30

«Digitize or….die»

Sotiris Sirmakezis, GM and Group Chief Digital and Technology Officer, Eurobank

19:30-20:15

«Digital Transformation & the Media Ecosystem» - Panel Discussion

Moderator 

Constantine Kamaras, Chairman of BoD, IAB Europe

Panelists      

Tariq Syed, Managing Director of Digital Assets and Thematic Channels, Antenna Group

Sotiris Sirmakezis, GM and Group Chief Digital and Technology Officer, Eurobank

Andonis Passas, CEO, Publicis One Group of Companies

20:15-20:30

Q&A

20:30

Cocktail party