Educ.ation workshop: Financing your startup - How to run your fundraising with great financial planning

In collaboration with EIT Digital, this workshop will be focused on financing your startup.

The first session will be an introduction to startup’s financial planning. A basic challenge startup entrepreneurs face is that they don’t really now what to ask, when it comes to investing. Many hidden costs, many things they have to calculate when planning, unstructured information. So the talk will be focused on how to calculate costs, basic revenue streams and a balance sheet.

The second session will be limited seats only. You will have the chance to talk in private with Jana Scharfschwerdt, in a 1:1 meeting and work on your financial plan. Please upload your pitch deck, in order to be selected as one of the 4 teams. You will receive a confirmation of your appointment 2 days before the event. If you are one of the selected teams, please bring with you, your financial plan in an USB or your laptop.

Agenda:

1st session 5:00-6:30:

• Opening, Dimitrios Kalavros-Gousiou – Found.ation
• Introduction talk, Oliver Bey – EIT Digital Germany
• Workshop, Jana Scharfschwerdt
  Topic: “Financing your startup – How to run your fundraising with great financial planning”
  - How do investors click?
  – Fundraisisng is nothing like a sales sprint
  – What do investors want to see in your financial plan (balance sheet, how to do a forecast, hidden costs, etc)
  – 5 common mistakes you should avoid in your financial planning
  – From financial planning to managerial controlling
• Q&A

2nd session 6:30-8:30:

• Networking + 1:1 sessions with Jana Scharfschwerdt (4 teamsx15minutes)
• End

Jana Scharfschwerdt
With her company somea partners, Jana advises startups and founders in seed and early stages as interim CFO and fundraising advisor. She supports startups in setting the right base for growth by working on a proper business model, getting the numbers right and raising capital. On top of that, she assists the founding team to run their startup efficiently on KPIs and organize their operations with laser focus.

She helps to grow startups from very beginning and loves to share her knowledge as mentor at Seedcamp, Berlin Startup Academy, Founder Institute, Berlin Geekettes and Enpact.org.

Having co-found two companies on my own plus spending many years in M&A exp. for private equity she can advise a startup in fundraising and in daily CFO tasks by understanding what startup investors want and expect from startups.

Oliver Bey
Oliver Bey is Innovation Manager at the EIT Digital, one of the Knowledge and Innovation Communities of the European Institute of Innovation and Technology. He works on several projects supporting startups and fostering innovation and is responsible for the ARISE Europe program addressing all countries EIT Digital is not formally active in including Greece.
Before joining EIT ICT Labs, Oliver Bey worked for a public private partnership as dissemination lead and project manager for international automotive and ICT research projects. In his role, he was also responsible for linking-up industry players with innovative ideas and products coming from start-ups. He studied European Studies/Political Science with focus on Central and Eastern European Countries.