IAB MIXX Awards 2024
What?
The IAB MIXX Awards recognise and celebrate the year’s best digital advertising campaigns in Belgium.
Led by 4 juries, the best digital campaigns will be judged.
- Digital Campaign
- Digital Media
- Digital Technology & Innovation
- Digital for Good
Every Belgian IAB MIXX Awards winner is automatically nominated for the IAB Europe MIXX Awards that will take place in May 2024.
Why enter?
- Get your work recognised at Belgian level
- Get your work in front of industry leaders (members of the Jury)
- Develop business opportunities
- Benchmark your work against competitors
- Inspire the community
- Challenge and reward your team
Rules
Please refer to the entry notes for the full category details and evaluation criteria.
When?
On Thursday, October 17, the prestigious ceremony for the IAB MIXX Awards Belgium will take place.
All info and tickets can be booked via www.mixxawards.be.
Deadline?
Time to get started! The deadline to submit your cases is September 6, 2024 11.59pm!
IAB MIXX Awards: Categories
Digital Campaign
- SoMe
Best use of social media to deliver a high level of consumer engagement. - Native
Best use of native advertising to deliver an effective campaign with the highest levels of consumer engagement. - Branded Content
Best use of original, entertaining, or informational content to deliver the highest level of consumer engagement. - Best Influencer Marketing
Best influencer marketing campaign that delivers the highest level of consumer engagement and fulfills brand objectives. - Search Advertising
Best use of search advertising to deliver the highest level of consumer engagement and return on advertising investment. - Brand Advertising Campaign
Best use of media mix for brand building purposes - Direct Response / Lead Generation Campaign
Best use of digital advertising for direct response or lead generation campaigns Best campaigns focused on generating direct response / conversation / purchase intent using a variety of digital advertising tools / mechanics etc. - Best use of video Advertising
Best use of video advertising to deliver the highest level of consumer engagement
Digital Media
- Digital OOH Advertising
Best use of digital OOH advertising to deliver the highest level of consumer engagement. - Retail Media
Best use of Retail Media advertising to deliver the highest level of consumer engagement and fulfill brand or sales objectives. - Digital Audio Advertising
Best use of digital audio advertising to deliver the highest level of consumer engagement and fulfill brand or sales objectives. - Connected TV Advertising
Best use of CTV advertising to deliver the highest level of consumer engagement and fulfill brand or sales objectives. - E-Commerce
Best use of Ecommerce to deliver the highest level of consumer engagement and fulfill brand or sales objectives.
Digital Marketing Technology & Innovation
- Product Innovation
Best new digital advertising or marketing product or format that adds value to the industry. - Effective Use of Data / Dashboarding etc
Best use of data in clever or innovative ways to drive the effectiveness and success of a campaign. - Virtual and Augmented Reality or other New Technologies
Best use of VR, AR or other new technology that delivers a highly interactive or engaging consumer experience. - Best UX / UI Journey Design
These entries show a seamless and consistent user experience at every point of interaction. Rewards are given based on the focus of the responses of the user, the structure and the usability of the entry project. Special attention is given to the aesthetic composition of graphical design. - Best use of AI
Best use of AI in clever or innovative ways to drive the effectiveness and success of a campaign. - Best Belgian Marketing Tool
Awards the best marketing tool (Artificial intelligence, chatbot, virtual reality, 3D, blockchain, voice marketing, DMP, DSP, SSP…). Technology is the base of the evolution of the marketing activities nowadays. Submissions in this category have to proof how innovative they are and how unique they are in helping actors (advertisers, agencies, media agencies…) in the marketing industry. - Best International Marketing Tool
Awards the best marketing tool (Artificial intelligence, chatbot, virtual reality, 3D, blockchain, voice marketing, DMP, DSP, SSP…). Technology is the base of the evolution of the marketing activities nowadays. Submissions in this category have to proof how innovative they are and how unique they are in helping actors (advertisers, agencies, media agencies…) in the marketing industry.
Digital For Good
- Sustainability Campaign
Best campaign that focuses on sustainability - this could either be marketing of a sustainable product, service or a sustainable campaign - Non profit / CSR
Best campaign that has a positive impact on consumer behaviours and fulfills an organisation's CSR objective - Effective use of carbon neutral tools
Special Award
Digital Agency of the Year
Awards the agency that is the most remarkable, based on all entries and awards of the IAB MIXX awards 2023.
For this award, we use an evaluation grid with a point system based on the awards they win. A Gold is good for 3 points, a Silver for 2 and a Bronze for 1. The agency that scores the most points in total - across the 4 juries - takes home the Digital Agency of the Year award. Only in the case of an ex aequo will there be a discussion between the 4 judges and the president, so they will have to come to a consensus.
Fees
Entries into the IAB MIXX Awards Belgium is:
- €250 (VAT excluded) for BAM members per case and per category.
- €350 (VAT excluded) for non BAM Members per case and per category.
Registrations for the Gala Event are not included in this entry fee.
Contact
If you have any questions, you can contact us by mail: nathalie.prieto@marketing.be or by phone +32 472 10 20 85.
The IAB Mixx Awards is an international initiative organized in Belgium by BAM - Belgian Association of Marketing (representative IAB belgium) and Best of Publishing, publisher of Inside Magazine and Digimedia.be.