Entrepreneurial Competitive Advantage Through Emerging Technologies and Digital Transformation | Event by Entrepreneurship Labs of the University of Macedonia in Cooperation with the Inter-Balkan Cooperation Association

Entrepreneurs and academics are discussing digital business transformation through concrete examples. As emerging technologies already affect both the global and domestic landscape of entrepreneurship, while digital business transformation is the new big issue in the business world, the purpose of the event is to encourage people to think about how they could leverage technological developments to improve existing or develop new business efforts. Examining examples and opportunities that Greek businesses can use to change customer experience, business processes and their overall business model will provide significant opportunities for new business efforts to transform business sectors and compete with established players in the market, to meet the challenges of the business environment and to develop competitive advantages that will enable them to innovate and distinguish on the domestic and international markets.

Moderator Professor Katerina Κ. Sarri , Director of the Entrepreneurship Lab, University of Macedonia

Digital Transformation Challenges and Opportunities: State of the art and Business Cases (Dr. Konstantinos Fouskas)

Grekaddict: Leveraging technology trends to create a unique travel experience (Mrs. SouzanaTheodoridou)

ORamaVR. - Virtual reality in the service of Surgery (Prof. EleftheriosTsiridis)

Organizers