IAB Europe MIXX Awards Entry Form

The MIXX Awards recognise and celebrate the year’s best digital advertising campaigns in Europe.

Winning entries will be showcased to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.

All European campaigns that have been entered into another national or international award competition from 2021 to present can be entered.

Gold, Silver and Bronze awards are available for each category. Gold award winners will be entered into the MIXX Grand Prix award representing the pinnacle of achievement in European digital marketing this year.

Why enter?

• Get your work recognised at a pan-European level

• Get your work in front of industry leaders (members of the Jury)

• Develop business opportunities

• Benchmark your work against competitors

• Inspire the community

• Challenge and reward your team

MIXX Awards Categories

• Brand Advertising Campaign – best use of digital advertising for brand building campaigns.
  
  

• Direct Response / Lead Generation Campaign – best use of digital advertising for direct response or lead generation campaigns.
  
  

• Video Advertising – best use of video in a digital advertising campaign.
  
  

• Social Media – best use of social media that delivers a high level of consumer engagement.
  
  

• Search Advertising – best use of search advertising that delivers a high level of consumer engagement.
  
  

• Branded Content – best use of original, entertaining or informational content that delivers a high level of consumer engagement.
  
  

• Campaign Effectiveness – digital campaigns that have achieved effectiveness by meeting and exceeding their stated objectives including influencing the audience to impact brand (e.g. brand awareness, purchase intent) and sales metrics.\
  
  

• Virtual and Augmented Reality or other new technologies – best use of VR, AR or other new technology that delivers a highly interactive or engaging consumer experience

• Effective Use of Data – best use of data in clever or innovative ways to drive the effectiveness and success of a campaign.
  
  

• Integrated Advertising – best campaign that delivers high levels of consumer engagement across multiple screens and platforms (either across digital or digital integrated with offline channels).

• In-Gaming - best campaign that promotes or uses games and e-sport in communication to a very specific target group e.g. players) to deliver the highest level of consumer engagement

• Influencer Marketing - best influencer marketing campaign that delivers the highest level of consumer engagement and fulfills brand objectives

• Non-Profit / Corporate Social Responsibility - best campaign that has a positive impact on consumer behaviours and fulfills an organisations CSR objectives. 

• Digital Audio Advertising - best use of digital audio advertising to deliver the highest level of consumer engagement and fulfil brand or sales objectives

• Digital OOH Advertising - best use of digital OOH advertising to deliver the highest level  of consumer engagement.

• Product Innovation - best new digital advertising or marketing product or format that adds value to the industry.

• Connected TV Advertising - best use of CTV advertising to deliver the highest level of consumer engagement

• Ecommerce - Best use of Ecommerce  to deliver the highest level  of consumer engagement and fulfill brand or sales objectives.

• [NEW] Retail Media - best use of Retail Media advertising to deliver the highest level of consumer engagement and fulfill brand or sales objectives.

• [NEW] Sustainability Campaign - best campaign that focuses on sustainability

Fees

Early bird entry fee (enter by Friday 10 March - NOW EXTENDED to Friday 17th March): €250 (excl. VAT) for entering a campaign in one category; €150 (excl. VAT) for entering the same campaign in additional categories

Regular entry fee (from 11 March to NOW EXTENDED TO Friday 21 April): €400 (excl. VAT) for entering a campaign in one category; €250 (excl. VAT) for entering the same campaign in additional categories

Small market entry fee: small European markets can take advantage of the early bird fee throughout the competition. The definition of a ‘small market’ is a market with a total digital ad spend revenue of €0.5bn or less as per our AdEx Benchmark Report. The markets are: Bulgaria, Croatia, Greece, Hungary, Ireland, Romania, Serbia, Slovakia, Slovenia.

Please refer to the entry notes for the full category details and evaluation criteria.

*Please note we are currently unable to take entries from Russia and Belarus - for more information please see our press release here.